Edwina Dunn OBE


Edwina Dunn OBE

Edwina Dunn OBE

Chairperson of Starcount , Founder of The Female Lead

Edwina Dunn OBE is one of the most successful leaders in the data industry, with a career of delivering transformational business change together with her long-term partner Clive Humby.

Dunn and Humby revolutionised the world of retail and consumer goods when they pioneered Tesco Clubcard and other global loyalty programmes, eventually selling Dunnhumby to Tesco in 2011.

At this stage, the business had 1,500 employees across 25 countries, and managing engagement strategies for 350 million customers including Kroger, Macy’s and Best Buy. Edwina is now forging a new era of consumer insight and technology with Starcount.

Her business is already working with some of the biggest and best global brands looking for new customer journey tracking. Edwina also founded The Female Lead, a non-profit project celebrating the achievements, endeavours and diversity of women.

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